Companies often undergo a rebranding or name change process when they have a new and exciting vision for the brand. One such company that recently embarked on this journey of transformation is Edible Arrangements®, a company known for its delectable fruit arrangements and gifts.
In 2021, Edible Arrangements® made the bold decision to rebrand itself as simply “Edible®.” If you’ve been wondering “Did Edible Arrangements® Change their Name to Edible®?” you’re in luck. This article explores the reasons behind this name change and the implications for its customers.
The Birth of Edible Arrangements®
Edible Arrangements® was founded in 1999 by Tariq Farid, a visionary entrepreneur who had a passion for fresh fruit and an eye for innovation. The company quickly gained popularity for its unique and artistic fruit arrangements that combined floral bouquets with the deliciousness of fresh fruit.
Over the years, Edible Arrangements® expanded with retail locations across the United States. As it grew, Edible Arrangements® increased its product line to include chocolate dipped fruit, smoothies, and various gourmet treats. With a focus on quality and creativity, it became a go-to choice for gift-givers and those seeking a decadent indulgence.
The Catalyst for Change
Office party? Say less! We've got all your business gifting needs covered for the holidays. pic.twitter.com/xq7qr3inLv
— Edible (@edible) November 3, 2022
In 2021, Tariq Farid decided to send the company off in a new direction with a complete brand overhaul, updating its logo, enhancing its website, and shortening the name to “Edible®.” After more than two decades of success, why did Edible Arrangements® decide to change its name to Edible®? The decision stemmed from several factors:
Edible Arrangements® has expanded its product offerings far beyond traditional fruit arrangements. With a diverse menu of chocolate-covered fruits, smoothies, and other treats, the original name no longer encompassed the full scope of their offerings.
The company wanted to broaden its appeal beyond just offering fruit arrangements for gifts and special occasions. By shedding the word “Arrangements,” Edible® positioned itself as a destination for delicious and decadent snacks in addition to the arrangements they are known for.
The new name quickly and easily communicates the company’s primary focus on edible delights. It eliminates any potential confusion associated with “arrangements” since the company offers a variety of treats far beyond arrangements.
In today’s world, a company’s digital presence means so much. Shortening the name to “Edible®” made it easier for new customers to find and engage with its products online and on social media.
Additional Product Offerings
One of the major reasons Edible® changed their name was due to their decision to offer a wide variety of products beyond their typical fruit arrangements. Here are some of the delicious products we’ve added to our lineup since then:
This box comes with six decadent and chewy brownies with fudgy icing to delight your taste buds. To make things even more sweet, three of the brownies come topped with sweet strawberries.
This box of fresh-baked cookies couldn’t be more delicious. It includes a variety of flavors, including pineapple semisweet cookies, strawberry white chocolate chip cookies, chocolate chip cookies, buttery sugar cookies, and snickerdoodle cookies.
These rich and delicious cheesecakes feature a delicious graham cracker crust. Plus, they come topped with a variety of fresh fruit, chocolate covered fruit, and even lightly sweetened whipped frosting.
This dessert board makes an incredible presentation at a party or event. It includes a variety of desserts, such as cheesecakes, chocolate covered fruit, cupcakes, pineapple daisies, and chocolate dipped strawberries.
This fruit smoothie combines chocolate and strawberry for a sweet and refreshing treat you won’t be able to resist. Made with fresh strawberries and chocolate syrup, it’s almost like a chocolate-dipped strawberry in smoothie form.
6. Thrive Farmers Coffee & Tea Gift Box
This gift box combines the joy of tea and cookies. It comes with an exclusive mug and a dozen freshly baked cookies, along with Thrive Farmers Herbal Tea Sampler, Three Tea Sampler, Morning Ritual Coffee and True North Coffee.
After rebranding, Edible® experienced a notable increase in brand recognition. By simplifying its name, the company made it easier for new customers to find and engage with its products online.
Additionally, Edible® leveraged the rebrand to introduce innovative products and services, such as party platters, baked goods, and even traditional floral arrangements. These initiatives not only attracted new customers but also encouraged repeat business, further contributing to the company’s success.
Edible Arrangements® Name Change Frequently Asked Questions
Are Edible® and Edible Arrangements® the same?
Yes, Edible® and Edible Arrangements® are the same. The company’s original name was Edible Arrangements®, and in 2021, the company rebranded and shortened its name to Edible®.
Did Edible Arrangements® change their name?
Yes, Edible Arrangements® changed their name in 2021 during a rebrand, shortening the company’s name to Edible®.
Who came up with Edible Arrangements®?
Entrepreneur Tariq Farid came up with and founded Edible Arrangements® in 1999. Tariq’s eye for innovation and passion for fresh fruit led to the idea for the company, which experienced significant growth in the following decades and is now a powerful international brand.
