Ripened Over Time
The history of the World of Edible Arrangements® is the stuff of legend. We invite you to take a quick trip through time with us, to see some of our most memorable moments…
Stay tuned to find out more about all of the latest and greatest happenings in Edible Arrangements® history. You never know what we might be up to next!
WELCOME TO FRESH
In June, our first ever Edible To Go® mall location opened at the Mall St. Matthews in Louisville, KY. There you'll find fresh fruit smoothies and drinks, fruit salads, custom dipped fruit made-to-order, and so much more! Grab an Edible® fruit bouquet or dipped fruit box on-the-go, or place an order for delivery or pickup from our touch screen tablets. It’s truly an all new Edible experience!
We hit a Facebook milestone this year, reaching 500,000 “likes” on our brand Facebook page. We share the love by giving half-a-million pineapple cupcake pops to our loyal fans. We’re also ranked #27 in 1851's Social 100: Top Social Media Campaigns That Stand Out.
1,000 Stores and Counting
The 1000th Edible Arrangements® store opens in Cranston, Rhode Island. We celebrate with our franchisees at an event we aptly named the “Thousand Store Celebration.” Today, there are over 1244 Edible Arrangements® stores in 12 countries around the world!
Happy New Site!
Our brand new EdibleArrangements.com website launches on January 1st, 2010. Our Ecommerce team and web programmers ring in the New Year together with site testing and chocolate covered strawberries.
Edible Arrangements® introduces a new grab & go concept in select stores with the best fruit smoothies, juices and salads you’ll ever taste. At first, we call it “Frutation®.” Over the next few years, the concept will continue to grow. Today, we offer super quick and tasty grab & go products in every Edible Arrangements® store! (But now we simply call it Edible to Go®.) Stop by one of our Edible to Go® locations to enjoy delicious Fruitsala® or Frusundae® just to name a few!
Ready for Our Closeup
Edible Arrangements® begins its first ever national television advertising campaign. Franchisees rejoice.
Just for Kids
& Kids at Heart
We also launch a new (and irresistibly adorable) line of arrangements for kids of all ages featuring popular licensed characters and themes like Scooby Doo, Spiderman, Hello Kitty® and Mickey Mouse.
The Edible Arrangements® corporate headquarters moves to a new campus in Wallingford, Connecticut.
Our Kind of Town
The 500th Edible Arrangements® franchise opens in Chicago.
We introduce our Breast Cancer Awareness Collection, featuring pink chocolate, to show our support for a cause that’s important to us. We donate 10% of sales from the collection in the U.S. to the National Breast Cancer Foundation. In 2006, we partner with the Breast Cancer Society of Canada to do the same in Canada.
Edible Arrangements® is ranked 446th on Entrepreneur Magazine’s Franchise 500.
Edible Arrangements®, Eh?
The first Edible Arrangements® store in Canada opens in East Toronto. Canadians rejoice.
One Year Later…
The first Edible Arrangements® franchise store opens in Waltham, Massachusetts.
Traffic is Good for Business
Chris Dellamarggio is driving through Connecticut, and notices a sign that says “Edible Arrangements®.” He is intrigued. He takes a detour to visit Tariq’s store. He buys an Edible® fresh fruit bouquet. He is WOWed. Chris returns to that store many times. He convinces Tariq that he should franchise his fresh fruit concept so he can own an Edible Arrangements® store himself.
A Fresh Idea
Tariq developed a healthy obsession with fruit. He used his floral industry insight to develop a new business concept that is truly fresh: fruit bouquets! He opened the very first Edible Arrangements® store in East Haven, Connecticut.
At the age of 16, Tariq Farid buys his first business – a flower shop called Farid’s Flowers – while still in high school.