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Website Privacy Policy

Edible Arrangements International, LLC, and its affiliates, including Edible Arrangements, LLC, EA Connect, LLC, Fruit Flowers, LLC, and any of their other affiliates (collectively referred to as "Edible Arrangements," "we," "us" or "our") respects your privacy. We know you care how information about you is used and shared. This Website Privacy Policy (the "Policy") describes our privacy practices with respect to information collected by or submitted to us on our <www.ediblearrangements.com>, <www.edible.com>, <www.edible.ca>, <www.dippedfruit.com>, <www.fruitflowers.com>, <www.eafg.net> and other websites owned, operated, or controlled by Edible Arrangements(individually and collectively referred to as the "Website"). This Policy is made a part of the Edible Arrangements Terms of Use ("Terms").

This Policy became effective on June 6, 2005 and has been updated as of January 12, 2015. We reserve the right to modify or amend this Policy at any time with or without notice, and for any reason. Changes to this Policy shall be effective when posted. In case of any material change to the Policy, we will provide notice on the Website of any update to the Policy and post the updated Policy. You are responsible for reviewing this Policy each time you use or access this Website. Your continued use of this Website is an acknowledgment and consent to any terms contained in this Policy, as it may be amended from time to time .

By visiting our Website, you acknowledge and agree that you have read this Policy and agree to the collection, use and other processing of your information in accordance with the practices described in this Policy. If you do not agree to all or any of the terms, conditions and practices set forth herein, do not access the Website or any of its pages.

This Website is intended for adult use only, and we do not knowingly collect any personally identifiable information from anyone under the age of 18.

SITE MANAGEMENT AND PRODUCTION

The Website is managed by EA Connect, LLC and exists for the purpose of disseminating information about Edible Arrangements and EDIBLE ARRANGEMENTS® products, and to provide a mechanism for our Website users to order our EDIBLE ARRANGEMENTS® products and participate in our promotional activities.

This Website is hosted, and all information that you submit through this Website is collected, stored, and processed, in the United States.

COLLECTED INFORMATION

We do not generally collect information that personally identifies individuals except when individuals knowingly and voluntarily provide such information to us. For example, we will gather information about individuals when they submit comments, questions or requests for information to us on this Website. We use information we receive to operate and improve the content of this Website, and to provide the product(s), service(s) or information, or carry out the transaction(s) that you have requested or authorized. We may share parts of the information we gather on our Website or otherwise maintain such information with our affiliates, franchisees, and service providers (for more information please see the USE AND SHARING INFORMATION section below). We also collect personally identifiable information in the following ways and for the following purposes:
  • Orders and Purchases:  If you submit an order for an EDIBLE ARRANGEMENTS® product on this Website, you will be required to submit verifiable and accurate identity and contact information, delivery and billing address, and payment information. This personally identifiable information will be used for billing purposes and to fill product orders, to send you emails and text/SMS messages about promotions if you have opted in, and may be retained for record keeping and legal purposes along with the content of your order. We utilize industry-standard Secure Sockets LayerSM ("SSL") technology to allow for the encryption of all product orders submitted on our Website in order to protect your credit card and other information. For additional details about our information security practices please see the SECURITY section below. If you are uncomfortable with submitting your credit card or other order information via the Internet for any reason, please feel free to call in your order at 1-877-DoFruit® (1-877-363-7848) or contact your local Edible Arrangements® store.
  • EDIBLE REWARDS® Program:  We permit our Website users to register for an EDIBLE REWARDS® account for their personal use ("Rewards Account"). If you decide to register for an EDIBLE REWARDS® Account, you will be required to provide us with your name, address, email address, phone number, and to choose a password. For each Rewards Account, the Rewards Account holder will be able to set up birthday or gift reminders within their Rewards Accounts; and create address book entries for you and your recipients of the EDIBLE ARRANGEMENTS® products ordered on this Website, in-store, or through the call center. We will also collect the names, addresses, and phone numbers of those persons whom you add to your personal address book. (For additional details about our EDIBLE REWARDS™ Program please visit www.edible.com/rewards .) We will use this information only for the purpose of filling product orders and other requests made through the Website, and the promotion of EDIBLE ARRANGEMENTS® products. We utilize industry-standard SSL technology to allow for the encryption of all Rewards Account registrations on our Website. For additional details about our information security practices, please see the SECURITY section below.
  • Franchisee Applications:  We permit our Website users who are interested in franchise opportunities with Edible Arrangements to submit a request for general information. Our request for general information will ask you to provide some general information, including your area of interest, your name, your email address, and your phone number. One of our Franchise Development team members will then send you an email to schedule a time to discuss our franchise opportunities. If you decide to submit a franchise application, you can submit it online through this Website once a username and password is provided to you by us. The franchise application will require you to submit your name, your spouse’s name, your contact information, your Social Security Number, and information about your work and professional experience, your educational background, and personal and/or business finances. In addition, we will ask for permission to conduct a check regarding your credit history, work experience, and general character. If you do not consent, we will not be able to process your application. We utilize industry-standard SSL technology to allow for the encryption of all franchisee applications submitted on our Website. For additional details about our information security practices please see the SECURITY section below. If you are uncomfortable with submitting a franchisee application via our Website for any reason, please feel free to print a copy of the franchisee application and submit a completed application to your Edible Arrangements franchise representative via facsimile (number to be provided by your franchise representative) or by mail (click here for our address).
  • Electronic Mail and Social Media:  Edible Arrangements may retain the content of any e-mail or social media posting that Edible Arrangements receives, the email or social media account address from which it is sent, and our response. Content and other information in or related to emails sent by you to Edible Arrangements or postings on any of Edible Arrangements social media platforms, such as Facebook and Twitter may be used as testimonials or for other marketing purposes in accordance with the Terms. Please be aware that when you receive a receipt acknowledging your email or an upload to one of our social media accounts or your submission of an order or application form, it means that the message or form has been routed into the Internet, and not that it has been received by us. We also collect information automatically using technology when you visit our Website or social media pages or when you open one of our emails. For additional details about the information we collect using technology, please see the COOKIES AND OTHER TRACKING DEVICES section.
  • Promotions and Sweepstakes:  From time to time, we may offer promotions or sweepstakes on our Website or through our Social Media platform accounts (“Promotion”). When you enter a Promotion, we may require the submission of all or some of the following: your name, email address, postal address, telephone number, and birth date. Additional information may be requested depending on the specific promotion, but submission of such information may be optional. We will only use this personally identifiable information for purposes of administering the Promotion in accordance with its rules. Please note, we may post the name, likeness, and other information about contest winners in accordance with the official Promotion rules (but we will not publish your email or street address information) on the Website and you hereby grant us permission to do so.
  • e-Postcards:  From time to time, we also may give you the option to send an e-Postcard to a friend. An e-Postcard is a fun, easy way for you to electronically share images of an EDIBLE ARRANGEMENTS® product with someone else. If you elect to send an e-Postcard, you will be required to provide your name, your email address, and the recipient's name and email address. You also will be allowed to type in a brief text message. We will use this information to transmit the e-Postcard and/or a link to the e-Postcard on the Internet on your behalf. We may use the recipient’s email address to send him or her information regarding us, our products, services, promotions, or upcoming events that we think may be of interest to the recipient. The recipient can opt-out of receiving such emails by following the instructions in any such email.

COOKIES AND OTHER TRACKING DEVICES

A cookie, also known as an HTTP cookie, web cookie, or browser cookie, is a small piece of data sent from a website and stored in a user's web browser while the user is browsing that website (“Cookie”). Every time the user loads the website, the browser sends the Cookie back to the server to notify the website of the user's previous activity. Web beacons (also known as image tags, gif or web bugs) are small pieces of code used to collect advertising data, such as counting page views, promotion views or advertising responses (“Web beacons”). Our Website’s web server automatically collects and we may use your Cookies, Web beacons, and other similar tracking technologies (collectively “Tracking Technologies”) to collect “non-personal” information as you browse our Website. Certain pages of this Website, and promotional email messages, or newsletters we send may contain Tracking Technologies that allow us to count users who have visited those pages and to determine whether messages have been opened and acted upon.

Some of these Tracking Technologies may be placed by third party service providers to help determine the effectiveness of our advertising campaigns or email communications. These Tracking Technologies may be used by these service providers to place a persistent Cookie on your computer. Doing this allows the service provider to recognize your computer each time you visit certain pages or emails and compile anonymous information in relation to those page views. The use of Tracking Technologies by third party service providers is within their control and not ours. We do not control their websites or their policies and practices regarding your information and you should be aware that different rules might apply to the collection, use or disclosure of your information by third parties in connection with their advertisements or promotions and other sites you encounter on the Internet. This Policy does not cover any use of information that a third party service provider may directly collect from you and we do not undertake to confirm, investigate, or police their practices.

We use Tracking Technologies, web server log files and tracking code, and information we receive through the use of these Tracking Technologies to analyze trends, administer this Website, track users’ movement, and gather broad demographic information for aggregate use. Information of this type may be combined with other sources of information for these purposes. Specifically, through the use of web server log files and tracking code any or all of the following information may be accessed, collected, analyzed and stored during or after your visits to our Website: the name of the domain from which you access the Internet; the date and time you access our Website; the pages that you visit on our Website and the sequence in which you visit them; the amount of time that you spend on any given page of our Website; the Internet address of a Website that you visited immediately before visiting our Website; the Internet address of a Website from which you linked directly to our Website, if any; the Internet address of a Website that you visit immediately after leaving our Website; the type of operating system on your computer; and the type of browser that you are using to view a Website.

The practice of collecting these Tracking Technologies is a standard practice on the Internet. If you do not want us to collect your Cookies, you can set your browsers or third party software to reject cookies. If you reject the Cookie, you may be unable to use portions of our Website that require registration, some pages of the Website might not function properly, and the Website experience will not be capable of being tailored to you from visit to visit. Please consult your web browser's Help documentation for more information about how to turn these Cookies on and off for your browser. Cookies are placed on your computer, and accordingly we neither store Cookies on our computers nor forward them to any external parties.

By visiting our Website, whether as an EDIBLE REWARDS® member or otherwise, you acknowledge, understand and hereby agree that you are giving us your consent to track your activities through use of these Tracking Technologies and that we may use Tracking Technologies in the emails we send you.

USE AND SHARING INFORMATION

  • Use of Information:  We use your personal information in a variety of ways, including processing EDIBLE ARRANGEMENTS® product orders, sending marketing and promotional emails, text messaging, processing registration as an EDIBLE REWARDS® member, contacting you regarding the administration of your EDIBLE REWARDS® membership, Promotions you have participated, responding to questions or other requests submitted through our Website, improving our Website, our services, and for internal business purposes, tailoring your experience on our Website, and to otherwise maintain and administer our Website. We may also use your personal information as disclosed at the time you provide such Personal Information through Promotions or as an EDIBLE REWARDS® member, or by submitting a Franchise Application.
  • Sharing Information:  We may share information with our independently owned franchisees, Affiliates, and other third parties to perform functions or services on our behalf, and to fulfill product orders placed on our Website, and to facilitate the EDIBLE REWARDS® program. Generally, we do not sell, rent, lease or disclose your personal information to third parties except if you consent to such disclosure or as described in this Policy.
  • Transaction Requirements:  We sometimes retain the services of our independently owned franchisees and other third parties to perform functions or services on our behalf. For example, we use service providers to send emails on our behalf; and our franchisees may create and ship the EDIBLE ARRANGEMENTS® products that you order on our Website, send birthday or holiday reminders, and access your EDIBLE REWARDS® account to redeem earned rewards. To our knowledge, these companies do not retain share, store or use personally identifiable information for any secondary purposes not otherwise disclosed in this Policy. However, we do not undertake to confirm, investigate, or police their practices.
  • Our Affiliates:  From time to time, we may send your information to our affiliates, including Netsolace, Inc., or, if for example, we believe that they may have information about franchising or other opportunities that may be of interest to you.
  • Joint Promotions:  From time to time, we may join with third parties to provide specific services or products. When users sign up for these services or order these products, we will share only the names and other information that is necessary for the third parties to provide these services or products. These third parties are not permitted to use personally identifiable information except for the purpose of providing these services or products. However, we do not undertake to confirm, investigate, or police their practices.
  • Business Transfers:  As we continue to develop our business, we might sell or buy assets. In such transactions, user information generally is one of the transferred business assets. In the event that all or substantially all of Edible Arrangements’ assets are acquired, user information may be one of the transferred assets.
  • Protection of Site and Others:  We may preserve and have the right to disclose any information about you or your use of this Website without your prior permission if we have a good faith belief that such action is necessary to: (i) protect and defend our rights, property or safety or that or those of our affiliates or franchisees, other users of this Website, or the public; (ii) enforce the Terms for this Website and our EDIBLE REWARDS® program; or (iii) respond to claims that any content violates the rights of third-parties. We may also disclose information as we deem necessary to satisfy any applicable law, regulation, legal process or governmental request.
We will share aggregated demographic information with our affiliates, franchisees, subsidiaries, and other third parties. This type of information is not linked to any personally identifiable information that can identify any individual person.

SECURITY

While no data transmission over the Internet is 100% secure from intrusion, we have reasonable and appropriate security measures in place to attempt to protect against the loss, misuse, and alteration of your personally identifiable information under our control. We have taken reasonable steps to confirm the information is retained in secured facilities and that reasonable measures have been implemented for protection from unauthorized access.

This Website utilizes industry-standard SSL technology to allow for the encryption of potentially sensitive information submitted to us in product orders, Rewards Account registrations and sign-ins. We conduct financial transactions via secured transmissions but may not always secure other parts of our Website. Edible Arrangements uses thawte® SSL Certificates to offer secure communications by encrypting such data to and from the Website.

However, no security system is impenetrable. We cannot guarantee the security of our Website or databases, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet. We ask that you do your part by maintaining any usernames and passwords you use to access the Internet or this Website strictly confidential. WE DO NOT SEND EMAILS ASKING YOU TO PROVIDE OR CONFIRM CREDIT CARD NUMBERS, SOCIAL SECURITY NUMBERS OR YOUR USERNAME AND PASSWORD! If you receive such email communication, please forward it immediately to the Website’s Privacy Administrator at privacypolicy@ediblearrangements.com and then immediately deletes the fraudulent email from your computer.

YOUR INFORMATION AND OPTING-OUT

If you do not wish to receive periodic mailings or emails, text messages, or telephone contact concerning our Website, our products and services, holiday, birthday and gift reminders, upcoming events, or your EDIBLE REWARDS® membership, you may opt-out of receiving such marketing or promotional communications by sending us a written request to the address listed below or by following the opt-out or unsubscribe instructions in the email or text you receive from us. In addition, you may cancel your EDIBILE REWARDS™ membership by following the instructions in the EDIBLE REWARDS™ terms and conditions. However, if you choose to opt-out of marketing or promotional communications, and/or cancel your EDIBLE REWARDS™ membership, we reserve the right to contact you regarding your orders, technical support and any other matter that might affect our service to you, and/or your use of the Website, as applicable.

CALIFORNIA PRIVACY RIGHTS

Under California Civil Code Section 1798.83 (known as the "Shine the Light" law), if you reside in California and have an established business relationship with Edible Arrangements, you have the right to receive information about our online and offline opt-out/opt-in policies of sharing your personal information with affiliates or third parties for direct marketing purposes. If you wish to learn about our opt-out/opt-in policies, please send your request by email to privacypolicy@ediblearrangements.com or by mail to Privacy Administrator, Edible Arrangements International, LLC 95 Barnes Road, Wallingford, CT 06492. All requests must be labeled “Your California Privacy Rights” on the email subject line or envelope or post card and must include full name, street address, city, state, and zip code. We will not accept requests via the telephone or facsimile. We are not responsible for responding to incomplete or improperly labeled inquiries.

ACCESS TO, AMENDMENT, AND DEACTIVATION OF INFORMATION

You can ask to review, correct, update, or deactivate the personal information that we maintain about you, including your EDIBLE REWARDS® member preferences, at any time by sending a written request to the postal or email address set out below, or following the instructions in any promotional email you receive from us. We may take a reasonable period of time to respond. If you request the deactivation or change of information on our system, such information may be retained in our backup systems for a period of time subject to technology restrictions, or as a precaution against systems failures. Some information may be retained for longer periods as required by law, contract or auditing requirements.

LINKS AND USE OF SOCIAL MEDIA

The Website contains links to other sites. Please be aware that Edible Arrangements is not responsible for the terms of use or privacy practices of such other sites unless otherwise expressly provided by Edible Arrangements. We encourage our users to be aware when they leave our Website and to read the privacy statements of each and every website. This Policy applies solely to information collected on the Website.

We sometime use third party social media content we obtain from Twitter, Pinterest, Facebook on our Website and our social media platforms. The privacy protections provided on these third party social media sites are not part of our Policy and may differ from the privacy protections described in this Policy. If you upload content related to our Edible Arrangements® products on third party social media sites, that share information with the general public, user community, and/or a third party social media website it may be used or shared by us on our Website or our social media platforms to promote our Edible Arrangements® products and services. Consequently, you should review the privacy policies of these third party sites before using it and ensure that you understand how your content maybe used. You can adjust your privacy settings on your accounts with these third party sites to match your preferences.

QUESTIONS

If you have any questions regarding this Policy, please contact us at:

EA Connect, LLC
95 Barnes Road
Wallingford, CT 06492-1800 USA
Attn: Legal Department
Telephone: +1 203 774-8000
Facsimile: +1 203 774-0531
E-mail: privacypolicy@ediblearrangements.com

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