Successful Branding: CEO Tariq Farid Follows Inspiration


In a recent interview, our Founder and CEO Tariq Farid sat down with Sales Bench™ to discuss how Edible Arrangements® has been able to brand itself so incredibly well in such a short 15-year time span. Tariq’s keen interest, willingness to learn from, and eventual membership in the International Franchise Association® (IFA), has been instrumental in helping him make smart, successful decisions over the years.

Watch the full interview below.