The Edible® Partner Program is a premium food destination that offers a solution for all of your gifting and self-indulgence needs. With our Partner Program, foodies and food gifters have a one-stop shop from some of the leading brands around the country. And, all of these delicious products are delivered straight to you (or your gift recipient). Finally, the Partner Program features everything from wholesome snacks and condiments to desserts and more!
With the Edible® Partner Program, customers find one platform with endless indulgence!
Who is Shirini Bakery?
Shirini Bakery is a Persian Inspired Bakery based out of Atlanta, Georgia founded by Iranian American sisters, Nela and Zara Salehi. Known for serving a wide variety of delectable macaroons, these hand-crafted baked goods are naturally gluten & dairy-free and guaranteed to leave a lasting impression with every chewy bite. Inspired by a traditional Persian recipe with an American twist, the Salehi sisters started this delicious journey in 2019 and has been featured in Atlanta Magazine, Eater and the Atlanta Journal Constitution. The team notes their commitment to customer service and always taking that extra step!
When customers order a box of Shirini, they know they’ll experience superior customer service and receive fresh macaroons made with premium ingredients every time. Shirini always takes the extra step to enhance the experience from the moment a box of macaroons reaches your hands to every last sweet bite.
Inspired by their Iranian heritage, the family-operated business powers on with the mission to showcase the beautiful fusion of Iranian American flavors and ingredients using our unique macaroon as a vessel.
What makes Shirini Bakery stand out and WOW customers?
Shirini Bakery combines their love of culture and an undeniable sweet tooth to create a staple dessert for any meal. Free of gluten, dairy, and artificial preservatives, their well-recognized macaroons are inspired by family tradition. The sisters draw inspiration (and the family recipe) from these delectable treats from their dad, who baked them at home and taught Nela and Zara how to bake them. The sisters behind Shirini Bakery took those family memories and instilled that feeling in every macaroon the company bakes.
“Shirini delivers the WOW experience by exhibiting the cornerstone of Persian hospitality through our customer service. We prioritize each and every customer and make sure to leave a warm, inviting, and memorable experience. We continue to exceed expectations by encouraging feedback from our loyal customers and implementing them.”
Why join Edible® Partner Program?
The Shirini Bakery team wanted to grow their brand with a partner that shared the same mission and goals. Like the Edible® team, they take pride in delighting their customers with delicious treats using premium ingredients. At Edible®, our passion, heritage, and future are rooted in helping people all over the world celebrate life’s most special moments with a gift or treat that’s carefully crafted to WOW. We certainly believe that the Salehi sisters and Shirini Bakery share in our mission to enhance life’s special moments by offering high quality products and WOWing customers.
“We love the Edible brand for providing a platform to deliver delicious and unique gifts to friends, family and loved ones for any special occasion and are incredibly grateful to be a part of their selection of gifts!”
We are happy the feeling is mutual.