It’s hard to believe that we are only 6 months away from the end of the year. That also means we are less than 6 months away from the largest business gifting season of the year. Edible Arrangements® offers business gifting options that are unique and unexpected. We thought we would share a few tips from our clients to help you get the most from your Business Gifting plan this year. Fortunately, there is always a trusted standby business gift like a box of chocolate covered fruit.
1) Send your major business gift off-season to get the largest impact. Why not celebrate your business relationship with clients in early September? Kids are back to school and most Executives are back from their summer vacations. It’s also one of the most productive business months of the year as people rush to close final deals before the holiday lockdown.
2) Send the unexpected. Today clients are expecting the large gift basket of goodies including cookies, cheeses, cakes and candy. The challenge is people are becoming more and more focused on a healthier lifestyle, not to mention the uptick in allergies and gluten restrictions.
3) Send a sharable gift. Too often a gift is received that only the recipient can enjoy; tickets, a plant or some other item that is hard to easily share. This year consider sending something that the client can share with the team. Your client will appreciate the gesture and your company will gain additional exposure. This also helps avoid challenges related to gifting policies.
Sending an Edible Arrangements® Fruit Bouquet is not only a healthier choice, but is a gift that your clients will remember for years to come. It’s truly a fresh approach to gifting that can be shared with your client’s entire team. For more information about how you can take advantage of Edible Arrangements® Business Gifting Program
John Boccuzzi , Jr. is the Vice President of Corporate Gifting for Edible Arrangements International.