Fruit Summit 2013: Third Time Around


Fruit Summit: An event in which a select group of Edible Arrangements® franchisees and corporate team members engage in strategic discussions in a small group setting, with a focus on emerging with mutual goals and strategies for the upcoming year.

On Monday, June 10th, we kicked off our third Fruit Summit here at the Edible Arrangements® corporate office in Wallingford, Connecticut. For this event, twenty-five Edible Arrangements® franchisees from across the U.S. and Canada have spent the past two days in collaborative sessions with corporate team members to tackle challenges and help develop future plans for the rest of 2013 and beyond.

One of our most popular Fruit Summit workshops has been our “Be the CEO” session, during which our franchisee guests got a chance to tell our President and CEO Tariq Farid what they would do if they were the “top banana” of Edible Arrangements®.

And, even though it’s been rainy, we all still had a blast on Monday night when we got together (under a tent, of course) for some amazing brick oven pizza and gelato from the famous Old World Pizza Truck!

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