FOR IMMEDIATE RELEASE
CONTACT:   Jessica Lappen/Danielle Sullivan
  On Behalf of Edible Arrangements
  617-536-3300
  jlappen@schneiderpr.com OR
  dsullivan@scheiderpr.com

CUPID STRIKES AGAIN!

The Beauty of a Floral Bouquet Marries the Sweetness of Gourmet Chocolate in Edible Arrangements® New Valentine’s Day Assortment

WALLINGFORD, Conn. (December 2008) – As consumers get ready to spend up to $17 billion this Valentine’s Day holiday, the age-old dilemma of professing one’s love through flowers or candy heats up once again. To settle this annual quandary, Edible Arrangements® announces a sweet solution that deliciously satisfies both options with its new line of Valentine’s Day fresh fruit arrangements.

According to the National Retail Federation’s annual consumer survey, the average person spends an estimated $123 on Valentine’s Day. With six out of ten Americans planning to celebrate this holiday with sweethearts and family, coming up with creative gift options that hit the mark becomes more and more challenging each year. Traditionally, two of the popular standbys have been flowers and chocolate.

“People are looking for new and creative ways to share their love this Valentine’s Day,” said Steve Thomas, vice president of marketing for Edible Arrangements. “Our new holiday assortment offers the beauty of flowers through our artistically-designed fresh fruit arrangements, and combines it with the decadent allure of gourmet chocolate. What better way to say how much you care than with a stunning gift that unites both delights in one?”

The Sweet Taste of Love
Edible Arrangements, the pioneer and leader in hand-sculpted, fresh fruit displays, has created five Valentine’s Day arrangements designed to “hit the mark” with any loved one on the list. The 2009 Valentine’s Day assortment includes:

Dipped Strawberries – For true chocolate lovers, this display features one dozen fresh strawberries hand-dipped in gourmet chocolate in a beautiful red box with a satin ribbon. This assortment also includes a variety of flavor options such as white and dark chocolate, coconut and almonds. Available for $39.

Each Edible Arrangements display is made to order to assure freshness; no preservatives or sweeteners are ever used. Ordering is as quick and simple as purchasing flowers. Assortments are available at more than 870 locations worldwide, via a toll-free number at 1-877-DOFRUIT, or online at ediblearrangements.com.

About Edible Arrangements
Edible Arrangements International, Inc., is the leading purveyor of delicious, high quality, artistically designed fresh fruit arrangements that are a practical and healthy gift perfect for every gift-giving occasion. Founded in 1999 in East Haven, Conn. by Tariq Farid, Edible Arrangements earned the 27th spot on Entrepreneur Magazine’s 2008 Hot 100 list of Fastest-Growing Businesses in America. With more than 870 operating locations worldwide, Edible Arrangements is rapidly expanding franchises across the United States, Canada, Puerto Rico, the United Kingdom, Dubai and throughout the United Arab Emirates. Customers may order arrangements by telephone 1-877-DO-FRUIT, at one of the company’s retail stores, or on-line at ediblearrangements.com.