For Information Contact:                               
Amy Stern
Bender Hammerling Group
(973) 744-0707
amy.stern@bhgpr.com

Think Outside the Box with “Fresh” Ideas for Mother’s Day
Mother’s Day is May 11, 2008

WALLINGFORD, CT (March 2008) —This Mother’s Day become the family favorite when you bestow Mom with an original, fresh fruit arrangement from Edible Arrangements®. Instead of predictable presents like flowers, candy and perfume, your artistically designed fresh fruit arrangement overflowing with a succulent selection of strawberries, melons, pineapple and grapes will leave Mom speechless. This year’s signature Mother’s Day design comes in two sizes, small and medium ; and long after the fruit is gone, the keepsake watering can will remind Mom of your thoughtfulness and appreciation.

In addition to great gift ideas, a fresh fruit arrangement from Edible Arrangements makes an ideal centerpiece. So if you’re hosting a Mother’s Day brunch or family reunion that day, impress your guests with a table setting that reflects good taste and tastes delicious, too.


About the Products
Arrangements are guaranteed fresh and are available in a variety of sizes and range in price from $45 to $200.  Each arrangement is made to order and can be customized with a variety of items including all natural fudge sauce, plush teddy bears, and special Mylar balloons for almost every occasion.  All ingredients are natural and no preservatives are ever used.  Arrangements can be picked up or delivered to your door from a local Edible Arrangements store.

About Edible Arrangements
Edible Arrangements International, Inc. is the industry leader of high quality, artistically designed fresh fruit bouquets that resemble their floral counterparts. Founded in 1999 in East Haven, Connecticut, Edible Arrangements® was named by Inc.® and Entrepreneur® magazines as one of the fastest growing franchises of 2006 and 2007and one of the top franchise systems in Entrepreneur® Annual Franchise 500® magazine in 2007 and 2008. With 709operating stores and 100 new stores opening soon, Edible Arrangements® is rapidly expanding franchises across the United States, Canada, Puerto Rico, the United Kingdom, Dubai and other international markets. Arrangements may be ordered by telephone through our nationwide call center, 1-877-DO-FRUIT, on the customer website at www.ediblearrangements.com  or at one of our retail stores.  Edible Arrangements® launched its first national television campaign in February 2008 and introduced the Kids & Kids at Heart Collection by Edible Arrangements™, its signature line of children’s arrangements featuring iconic children’s characters such as Mickey Mouse, SpongeBob SquarePants, Hello Kitty, Big Bird and Thomas the Tank Engine, in January 2008.

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