FOR IMMEDIATE RELEASE
CONTACT:   Jessica Lappen/Danielle Sullivan
  On Behalf of Edible Arrangements
  617-536-3300
  jlappen@schneiderpr.com OR
  dsullivan@scheiderpr.com

MOTHER’S DAY GIFTS THAT LOOK GREAT AND TASTE EVEN BETTER!

Edible Arrangements Takes the Joy of Celebrating Mothers to an Enticing New Level

WALLINGFORD, Conn., (December 2008) – Each year, devoted offspring often find themselves baffled over selecting the right Mother’s Day gift that conveys love and appreciation, along with a flair of creativity. More often than not, the choice comes down to either a beautiful, fragrant bouquet of flowers delivered right to her doorstep or dinner at her favorite restaurant. But now, there’s another option that’s sure to delight. Edible Arrangements, the pioneer and leader in hand-sculpted, fresh fruit arrangements, has created a variety of stunning Mother’s Day gifts that offer all the beauty and color of a floral bouquet, but are over-brimming with ripe and succulent fruit within in a dazzling arrangement.

According to the U.S. Census Bureau, there are 83 million mothers in the United States today. The National Retail Federation estimates that Americans will spend more than $15 billion this year honoring their mothers on May 10th. Dining out is expected to be the number one expense, with flowers following behind in a close second.

Time for a Fresher Idea?
“While studies have shown flowers offer joy to the recipient, the feeling is fleeting due to a flower’s limited duration,” said Steve Thomas, vice president of marketing for Edible Arrangements. “To truly hit the mark, we have created a variety of Mothers Day displays that serve more than one delight -- the joy of a floral arrangement, the healthy, better-for-you aspect, and the opportunity to share her gift with the ones she loves the most. Each centerpiece is hand-crafted to order, using fresh fruit selected at the peak of ripeness.”

Edible Arrangements offers several delicious and beautiful fruit arrangements especially for Mother’s Day. Made to order from the highest-quality fruit, these edible sculptures are designed to delight recipients and make gift-givers proud:

Ordering is as quick and simple as purchasing flowers. Edible Arrangements assortments are available at over 870 locations in the United States, via a toll-free number at 1-877-DOFRUIT, or online at ediblearrangements.com.

About Edible Arrangements
Edible Arrangements International, Inc., is the leading purveyor of delicious, high quality, artistically designed fresh fruit arrangements that are a practical and healthy gift perfect for every gift-giving occasion. Founded in 1999 in East Haven, Conn. by Tariq Farid, Edible Arrangements earned the 27th spot on Entrepreneur Magazine’s 2008 Hot 100 list of Fastest-Growing Businesses in America. With more than 870 operating locations worldwide, Edible Arrangements is rapidly expanding franchises across the United States, Canada, Puerto Rico, the United Kingdom, Dubai and throughout the United Arab Emirates. Customers may order arrangements by telephone 1-877-DO-FRUIT, at one of the company’s retail stores, or on-line at ediblearrangements.com.