FOR IMMEDIATE RELEASE
CONTACT:   Jessica Lappen/Danielle Sullivan
  On Behalf of Edible Arrangements
  617-536-3300
  jlappen@schneiderpr.com OR
  dsullivan@scheiderpr.com

THINK PINK! EDIBLE ARRANGEMENTS INTRODUCES TWO LIMITED EDITION BREAST CANCER AWARENESS ARRANGEMENTS

Edible Arrangements Supports National Breast Cancer Foundation, Inc. in October with Fresh Fruit Arrangements

WALLINGFORD, Conn. (October 1, 2008) –In honor of breast cancer awareness month in October, Edible Arrangements, America’s leading purveyor of artistically designed fresh fruit arrangements, is offerings two special edition fruit arrangements to support breast cancer awareness through a partnership with the National Breast Cancer Awareness Foundation, Inc.  Available for a limited time in October 2008, the Breast Cancer Awareness Bouquet® and Awareness Celebration® arrangements feature hand-dipped pink chocolate dipped strawberries, the signature color of breast cancer awareness.  Edible Arrangements will donate 10 percent of sales to the National Breast Cancer Foundation, which helps increase awareness of breast cancer and provides free mammograms to needy women.

“Edible Arrangements’ breast cancer awareness arrangements are a wonderful way to support a loved one who has been affected by breast cancer while raising funds for the National Breast Cancer Research Foundation,” said Steve Thomas, vice president of marketing for Edible Arrangements.  “Our arrangements are not only beautiful to look at, but serve as a daily reminder of the continuing fight for a cure.”

Edible Arrangements special edition breast cancer arrangements will be available at Edible Arrangements stores nationwide through the month of October.  The Breast Cancer Awareness Bouquet is a beautiful arrangement of fresh strawberries hand dipped in pink chocolate and is available in one size for $55.  The Awareness Celebration, available in one size for $59, is filled with pink chocolate dipped strawberries, pineapple stars and daisies, grapes, honeydew, and cantaloupe.  Both the Breast Cancer Awareness Bouquet and Awareness Celebration arrangements are a health-conscious, nutritious way to demonstrate you care about family, friends and colleagues. 

“There are roughly 200,000 new cases of breast cancer diagnosed each year, and our mission is to save lives by increasing awareness of the disease,” said Janelle Hail, founder and CEO of the National Breast Cancer Foundation.  “We are thrilled to be working with Edible Arrangements to help raise additional funds.  The two breast cancer awareness arrangements are beautiful reminders of the many women who struggle with this disease every day and the many who have overcome it.”

“Our partnership demonstrates our commitment to raising awareness for breast cancer,” said Patti Urban, a breast cancer survivor and director of communications for Edible Arrangements.  “This campaign is near and dear to our hearts, and Edible Arrangements is proud to help support the National Breast Cancer Foundation in its mission to help save lives.

Ordering Edible Arrangements breast cancer arrangements is simple and quick as ordering flowers.  Edible Arrangements are available at more than 750 store locations, via a toll free number at 1-877-DOFRUIT, or on-line at www.ediblearrangements.com.

About Edible Arrangements
Edible Arrangements International, Inc., is the leading purveyor of delicious, high quality, artistically designed fresh fruit arrangements that are a practical and healthy gift perfect for every gift-giving occasion. Founded in 1999 in East Haven, Conn., Edible Arrangements earned the 27th spot on Entrepreneur Magazine’s 2008 Hot 100 list of Fastest-Growing Businesses in America. With more than 750 operating stores and almost 100 new stores opening soon, Edible Arrangements is rapidly expanding franchises across the United States, Canada, Puerto Rico, the United Kingdom, Dubai and throughout the United Arab Emirates. Edible Arrangements may be ordered by telephone 1-877-DO-FRUIT, at one of the company’s retail stores, or on-line at www.ediblearrangements.com.

About the National Breast Cancer Foundation, Inc.
The National Breast Cancer Foundation extends women's lives through education about breast cancer and early detection. The organization provides hope to women and families affected by breast cancer through a community of caring support and encouragement that enables those diagnosed with breast cancer to have fulfilling lives during their treatment and afterward.  Learn more at www.nationalbreastcancer.org.