That means that almost 8 out of 10 consumers in the Gift Category know who we are!* We leverage this high awareness with breakthrough marketing messages to convert awareness into purchases. That’s why we have more than 5 years of consecutive double digit system-wide sales growth!
*Source: Edible Arrangements® Awareness, Trial, Usage tracking study, winter 2012 wave. Gift Category includes Flower and Plant, fruit basket, gift basket, chocolates and fruit arrangements buyers.
As a multi-unit franchise owner, it’s important for you to find a business model that doesn’t compete with the other enterprises you add to your portfolio. With Edible Arrangements®, not only will you find us to be a complementary business model, you will also be joining a category leader with the system strength, brand awareness and industry experience to meet your high expectations.
We offer a strong storefront retail model, PLUS an E-commerce model. The average US store derives over 50% of revenue via E-commerce from our award-winning website and our Customer Call Center*! Your business is visible on the street and on the web - our 1100+ storefronts are a major advantage over competitors.
Source: Edible Arrangements® US 2012 Year-End sales by channel ratio reporting.
We are strong users of US National TV advertising, and we do extensive online Search and Display marketing. We supplement our advertising with print, radio, local marketing materials and in-store merchandising. We work with proven advertising and media agencies with years of experience in successfully marketing retail brands.
*Edible Arrangements® US National Television Fund, Marketing Fund and Collective Local Store Marketing budgets.
At Edible Arrangements®, we’re proud to make a product that helps people celebrate the most important occasions in life, and we are equally as proud to offer a franchise opportunity that gives franchisees have a reason to celebrate!
The first Edible Arrangements® store was launched in 1999 in East Haven, Connecticut, inspired by the convergence of three trends: Americans' growing consumption of fresh fruit, the robust growth in the specialty food market and the increasing amount of money Americans were spending on gifts. Since its inception, Edible Arrangements® has been named one of America’s fastest-growing privately held businesses in America by Inc. magazine, and one of the top franchise systems in Entrepreneur Annual Franchise 500® magazine.
After franchising our first location in 2001, Edible Arrangements® has grown to over 1,100 stores, located throughout the United States, Canada, Puerto Rico, United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Hong Kong, Italy, Turkey, Bahrain, India, China, and Oman. Sales climbed to over $450 million in 2012!
We are excited to help you learn why we have grown so quickly, with such wonderful franchisees, and to see if you might be a fit for our next platform of strategic growth. Click GET STARTED NOW above, fill out the contact information, and one of our Franchise Development Consultants will contact you to help you learn more about the Edible Arrangements® Franchise Opportunity!
Can’t wait? Please call 1-888-727-4258 to speak with us directly any time.
Here are the answers to some of the most Frequently Asked Questions. Submit our Get Started form for more details, or to get answers to any other questions.
Edible Arrangements® is looking for candidates that possess:
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