Marketing

National Brand Recognition

Edible Arrangements has a significant brand presence through National TV, magazine and online advertising. You can see Edible Arrangements on major broadcast networks in prime time or on a variety of national cable networks such as the Food Network, E! and USA. Edible Arrangements can also be found in such magazines as Oprah, Parents, and Every Day with Rachel Ray. Go online and we’re driving sales through Google and Yahoo. Can you imagine owning a business with that kind of exposure!

Local Store Marketing

In addition to National marketing Edible Arrangements stores also do their own local store marketing. Members of the corporate marketing team will assist franchisees with a local store marketing plan and provide franchisees the tools they need in order to implement their own aggressive local campaign to build awareness about their stores at the local level.

Benefiting your Business

We continue to build brand awareness for Edible Arrangements by reaching across different mediums (TV, National Magazines, and Online) to drive sales. Edible Arrangements also uses the Public Relations angle for national exposure through such shows as Unwrapped, The Today Show, Everyday with Rachel Ray, MSNBC and Fox News. With a high customer retention rate, Edible Arrangements works hard to retain the customers they have while also building awareness to acquire new customers.

International Exposure

As Edible Arrangements expands internationally, so does international attention. With the opening of Edible Arrangements in Dubai, local news channels were quick to pick up the story on Edible Arrangements and The Freshest Idea in Franchising^®.