FOR IMMEDIATE RELEASE
CONTACT:   Jessica Lappen/Danielle Sullivan
  On Behalf of Edible Arrangements
  617-536-3300
  jlappen@schneiderpr.com OR
  dsullivan@scheiderpr.com

EDIBLE ARRANGEMENTS® HAS HOME-RELATED GIFTS COVERED

New Happy House Keepsake Arrangement Offers Beauty and Delectable Fruit for the Perfect Housewarming or Hostess Gift

WALLINGFORD, Conn. (December 2008) – Moving into a new home ranks among the more exciting events in life.  It's definitely time to celebrate, whether it is by attending a housewarming party or looking to offer a hostess gift that truly hits the mark.  Now, there is an easy, convenient solution for even the most chic gift-givers – Edible Arrangements’ new Happy House Keepsake arrangement.  This creative and colorful gift offers an artistic “home” shaped container, overflowing with fresh and delicious fruit to make the perfect present for nearly any occasion.

            According to Steve Thomas, vice president of marketing for Edible Arrangements, the pioneer and leader in hand-sculpted, fresh fruit displays, "Gift-giving is an important part of every culture, as it reinforces a relationship or builds a new one.  Especially times like welcoming a new neighbor, thanking a hostess for an event or expressing gratitude to someone special, you want a gift that is both creative and thoughtful.  To offer consumers the flexibility and sentimentality into their gift-giving, our new Happy House Keepsake arrangements can be filled with any of our mouthwatering fresh fruit displays.  By making it easy to purchase with a click of the mouse or a simple phone call to one of our stores , we make the process straightforward and fun."

The new Happy House Keepsake arrangement features a colorful, hand-painted, ceramic container in the shape of a home.  Shoppers can mix and match this keepsake container with any one of 14 Edible Arrangements displays, including Blooming Daisy, Delicious Fruit Design and Hearts and Berries.  Each arrangement is paired with a personalized sentiment on a greeting card selected by the gift-giver.  Cost for the spectacular fruit arrangements range from $60 to $100 and may be hand-delivered to their doorstop by Edible Arrangements or picked up at one of the 870 shops throughout the country for your own personal delivery.

Happy House Keepsake arrangements offer a one-of-a-kind solution for those who want to give a thoughtful gift for a very special occasion,” said Thomas.  

Each Edible Arrangements display is made to order to assure freshness; no preservatives or sweeteners are ever used.  Ordering is as quick and simple as purchasing flowers.  Assortments are available at more than 870 locations worldwide, via a toll-free number at 1-877-DOFRUIT, or online at ediblearrangements.com.

About Edible Arrangements
Edible Arrangements International, Inc., is the leading purveyor of delicious, high quality, artistically designed fresh fruit arrangements that are a practical and healthy gift perfect for every gift-giving occasion. Founded in 1999 in East Haven, Conn. by Tariq Farid, Edible Arrangements earned the 27th spot on Entrepreneur Magazine’s 2008 Hot 100 list of Fastest-Growing Businesses in America. With more than 870 operating locations worldwide, Edible Arrangements is rapidly expanding franchises across the United States, Canada, Puerto Rico, the United Kingdom, Dubai and throughout the United Arab Emirates.  Customers may order arrangements by telephone 1-877-DO-FRUIT, at one of the company’s retail stores, or on-line at ediblearrangements.com.