FOR IMMEDIATE RELEASE
Edible Arrangements Awards Media Business to MediaCom
NEW YORK, January 24, 2008 – Edible Arrangements International, Inc.® and MediaCom announce today that the agency has been awarded the specialty food purveyor's media planning and buying business. This is the first time that Edible Arrangements has worked with a full-service media agency.
Edible Arrangements International, Inc. is the industry leader of high quality, artistically designed fresh fruit bouquets. The company's tagline, “Make Any Occasion Special with Edible Arrangements®” reinforces the fact that the company's signature fresh fruit bouquets are ideal for special occasions or no occasion at all. The new campaign also defines Edible Arrangements fresh fruit bouquets are the only choice for consumers seeking a fresh, healthy, beautiful gift for any occasion.
Doug Checkeris, CEO of MediaCom, said, “We could not be happier that Edible Arrangements has chosen us as their media agency. They are a company with a well-defined, nationally recognized product, and the tremendous opportunity to expand their franchise even further. We look forward to helping them achieve their next level of success by optimizing marketing opportunities through an integrated, national media campaign.”
“With our first ever national television advertising campaign heavily supported by a strong print and online effort, we needed a media specialist to ensure our key objectives would be met,” said Stephen Thomas, VP of marketing for Edible Arrangements International, Inc. “MediaCom has a strong track record and we are confident they can deliver results in the key outlets that are most appropriate for our demographic.”
MediaCom is one of the world's largest Media Communication Specialists, with US billings exceeding $6.3B. “People First >> Better Results” is our operating philosophy, articulating our focus on consumers, clients and staff, with superior knowledge, service, and training, leading to better business results for our clients in a dynamic, evolutionary media environment Our capabilities include leadership in a variety of fields: Media Strategy and Planning, Media Buying, Direct Marketing, Event Marketing, Entertainment and Sports Marketing, Digital, Retail, Multicultural, Media Research and Consulting. Our diverse client portfolio includes Volkswagen of America, GlaxoSmithKline, Warner Bros., Staples, Con Agra Foods, LVMH, Hasbro, Royal Dutch Shell, 3M and Nokia among other notable marketers.
MediaCom is wholly owned by WPP and part of WPP's GroupM, the world's largest and leading full-service media investment management group.
About Edible Arrangements:
Edible Arrangements International, Inc.® is the industry leader of high quality, artistically designed fresh fruit bouquets that resemble their floral counterparts. Founded in 1999 in East Haven , Connecticut , Edible Arrangements® was named one of America 's fastest-growing privately held businesses in America by Inc. magazine. With 669 operating stores and 128 new stores opening soon, Edible Arrangements is rapidly expanding franchises across the United States , Canada , Puerto Rico, the United Kingdom , Dubai and throughout the United Arab Emirates . Arrangements may be ordered by telephone, on the company website or at one of its retail stores. For additional information, please visit www.ediblearrangements.com.
Contact: Michele Skettino, (e) firstname.lastname@example.org , (p) 212-546-1893