FOR IMMEDIATE RELEASE
CONTACT:   Jessica Lappen/Danielle Sullivan
  On Behalf of Edible Arrangements
  617-536-3300
  jlappen@schneiderpr.com OR
  dsullivan@scheiderpr.com

MAKE SUMMER EXTRA SWEET WITH BEAUTIFUL
WATERMELON FRUIT ARRANGEMENTS FROM EDIBLE ARRANGEMENTS®

Watermelon Festival at Edible Arrangements is a Perfect Centerpiece for Summer Event and
a Refreshing New Way to Say “I Care”

WALLINGFORD, Conn. (June 16, 2008) – No summer-time gathering is complete without juicy watermelon, and now Edible Arrangements® offers an exciting and very convenient option for bringing this summer favorite to family and friends with the introduction of its new Watermelon Festival™ fresh fruit arrangement.  Also on tap for summer giving is Edible Arrangements Watermelon Daisy™ arrangement, a perfect and delicious new way to say “thanks” or “I’m thinking of you.” 

The colorful Watermelon Festival arrangement features refreshing watermelon wedges, pineapple daisies, honeydew, cantaloupe, strawberries, and grapes.  A real time-saver that lets summer hosts avoid the mess and fuss of cutting up melons, the Watermelon Festival is ideal for summer picnics, backyard barbeques or any summer get-together.  It is available in three sizes to fit gatherings from small to large, with prices beginning at $75.

Need a unique summer pick-me-up just for one? Edible Arrangements Watermelon Daisy is a refreshing taste of watermelon, pineapple, honeydew, cantaloupe, and grapes all arranged in a colorful ceramic Edible Arrangements mug.  Ideal for expressing simple summer sentiments to family, friends and colleagues, the Watermelon Daisy comes in one size and is priced at $35.  Both watermelon arrangements will be offered from June 2, 2008 through September 1, 2008 for summer-long enjoyment.

Edible Arrangements Watermelon fresh fruit arrangements are available store locations nationwide, via a toll free number at 1-877-DOFRUIT, or on-line at ediblearrangements.com.

About Edible Arrangements
Edible Arrangements International, Inc., is the leading purveyor of delicious, high quality, artistically designed fresh fruit arrangements that are a practical and healthy gift perfect for every gift-giving occasion. Founded in 1999 in East Haven, Conn., Edible Arrangements earned the 27th spot on Entrepreneur Magazine’s 2008 Hot 100 list of Fastest-Growing Businesses in America. With more than 730 operating stores and almost 100 new stores opening soon, Edible Arrangements is rapidly expanding franchises across the United States, Canada, Puerto Rico, the United Kingdom, Dubai and throughout the United Arab Emirates. Edible Arrangements may be ordered by telephone 1-877-DO-FRUIT, at one of the company’s retail stores, or on its Web Site at ediblearrangements.com.

###