FOR IMMEDIATE RELEASE
CONTACT:   Jessica Lappen/Danielle Sullivan
  On Behalf of Edible Arrangements
  617-536-3300
  jlappen@schneiderpr.com OR
  dsullivan@scheiderpr.com

EDIBLE ARRANGEMENTS WELCOMES A NEW ADDITION –
THE ROCK A BYE BOUQUET – THE PERFECT GIFT TO CELEBRATE NEW ARRIVALS

WALLINGFORD, Conn. (August 5, 2008) – It’s a ...!  When friends or relatives welcome a new baby, Edible ArrangementsĀ®, America’s leading purveyor of artistically designed fresh fruit arrangements, offers a unique way to say “congratulations!”  The company’s own new arrival is the Rock a Bye Bouquet™ arrangement which is bursting with fresh strawberries, orange slices, honeydew, cantaloupe, grapes, and special pieces of pineapple shaped like rocking horses, baby carriages, teddy bears, and colorful daisies, all packaged in a yellow keepsake duck bank. 

The Rock a Bye Bouquet will be available beginning August 5, 2008.  It comes in small and large sizes, priced at $59 and $69 respectively.  To make the arrangements even more mouth-watering, consumers can add chocolate dipped oranges to the arrangement.  Consumers can also request a keepsake pink elephant bank for a girl or a keepsake blue bear bank for a boy.  The Rock a Bye Bouquet is the perfect edible centerpiece for baby showers and expecting moms. 

Edible Arrangements Rock A Bye fresh fruit arrangements are available store locations nationwide, via a toll free number at 1-877-DOFRUIT, or on-line at ediblearrangements.com.

About Edible Arrangements
Edible Arrangements International, Inc., is the leading purveyor of delicious, high quality, artistically designed fresh fruit arrangements that are a practical and healthy gift perfect for every gift-giving occasion. Founded in 1999 in East Haven, Conn., Edible Arrangements earned the 27th spot on Entrepreneur Magazine’s 2008 Hot 100 list of Fastest-Growing Businesses in America. With more than 750 operating stores and almost 100 new stores opening soon, Edible Arrangements is rapidly expanding franchises across the United States, Canada, Puerto Rico, the United Kingdom, Dubai and throughout the United Arab Emirates. Edible Arrangements may be ordered by telephone 1-877-DO-FRUIT, at one of the company’s retail stores, or on-line at www.ediblearrangements.com.