FOR IMMEDIATE RELEASE
CONTACT:   Jessica Lappen/Danielle Sullivan
  On Behalf of Edible Arrangements
  617-536-3300
  jlappen@schneiderpr.com OR
  dsullivan@scheiderpr.com

EDIBLE ARRANGEMENTS® HELPS RING IN THE NEW YEAR WITH STUNNING FRESH FRUIT DISPLAYS FEATURING
‘2-0-0-9’ IN DELECTABLE PINEAPPLE NUMBERS

WALLINGFORD, Conn. (December 2008) – Let the countdown begin! As party revelers prepare to celebrate the turn of the new year, Edible Arrangements® announces a succulent twist to its popular fruit arrangements – edible numbers made out of fresh pineapples. The new ornamental toppers, available in any numerical combination, are designed to add a special panache to a birthday, anniversary or even a New Year’s showpiece.

Centerpieces That Look Great, But Taste Even Better!
Edible Arrangements, the pioneer and leader in hand-sculpted, fresh fruit arrangements, has designed the new number-toppers as an extra special touch to adorn its popular fruit arrangements. Each custom-carved digit is artistically designed in fresh, juicy pineapple and prominently displayed on a skewer to accent the display. Like all arrangements by Edible Arrangements, the new numbers are made without artificial sweeteners or preservatives, and can be added to any arrangement for $2.50 per piece.

“All of our arrangements, including the new numbers, are hand-sculpted to order, using premium fruit selected at the peak of ripeness,” said Steve Thomas, vice president of marketing for Edible Arrangements. “In addition to offering all the beauty of a floral bouquet, our fresh fruit arrangements are delectable right down to the very last ‘bloom.’”

It’s All in the Numbers

Holidays are the quintessential time for entertaining and New Year’s Eve is no exception. Each year, billions of people around the world celebrate the time-honored tradition of ringing in the New Year. While more than 1 million revelers brave the cold to stand in Times Square to see the famous “ball drop,” another 95 million are watching from home parties throughout the United States, according to A.C. Nielson reports.

“This year, as American’s feel the strain of the economy, more and more people will be looking for creative ways to celebrate in the home,” adds Thomas. “A centerpiece by Edible Arrangements is a simple, affordable and delicious way to decorate your table for New Years or any celebration. While adding beauty to special events, the arrangements double as money savers because guests are able to enjoy them during the party.”

Ordering is as quick and simple as purchasing flowers. Edible Arrangements assortments are available at more than 870 locations in the United States, via a toll-free number at 1-877-DOFRUIT, or online at ediblearrangements.com.

About Edible Arrangements
Edible Arrangements International, Inc., is the leading purveyor of delicious, high quality, artistically designed fresh fruit arrangements that are a practical and healthy gift perfect for every gift-giving occasion. Founded in 1999 in East Haven, Conn. by Tariq Farid, Edible Arrangements earned the 27th spot on Entrepreneur Magazine’s 2008 Hot 100 list of Fastest-Growing Businesses in America. With more than 870 operating locations worldwide, Edible Arrangements is rapidly expanding franchises across the United States, Canada, Puerto Rico, the United Kingdom, Dubai and throughout the United Arab Emirates. Customers may order arrangements by telephone 1-877-DO-FRUIT, at one of the company’s retail stores, or on-line at ediblearrangements.com.