For information contact:
The Bender Hammerling Group
Lisa Jagniatkowski
[ lisa.jag@bhgpr.com ]
973-744-0707

Edible Arrangements Introduces NEW Chocolate Citrus Blossom™ Just in Time for Spring

Orange Wedges Covered in Delicious Chocolate are a Decadent Delight!

FOR IMMEDIATE RELEASE

Edible Arrangements, one of the country's fastest growing franchises, and the leading purveyor of edible floral bouquets and chocolate-covered fruit, today announced a new delight for spring… the Chocolate Citrus Blossom™. The new Chocolate Citrus Blossom™ is a new arrangement overflowing with pineapple daisies, fresh strawberries, juicy orange slices, grapes and orange wedges hand dipped in gourmet chocolate. It is available in 2 sizes and retails for $55 and $77.

"We are excited to introduce our new Chocolate Citrus Blossom™ arrangement,” says Tariq Farid , President and CEO, Edible Arrangements International. “Chocolate covered oranges are unique and taste incredible. This arrangement is perfect for spring.”

Even the biggest stars love bouquets from Edible Arrangements. Golden Globe nominees like Eva Longoria, Matt Dillon, Will Ferrell and George Clooney are some of the stars who have received fresh fruit "bouquets" from Edible Arrangements. The arrangements given to these celebrities are called "Delicious Fruit Designs," spectacular bouquets overflowing with pineapple daisies, strawberries, grapes, cantaloupe and honeydew. Chocolate-covered apple wedges are added to provide that extra bit of delicious decadence. Fresh fruit bouquets from Edible Arrangements are perfect for every occasion including: Mother's Day, Father's Day, Graduation, summer picnics, tailgate parties, holidays, Passover, Administrative Professionals Day, Teacher's Week, Nurses Week and are great as special occasion gifts.

For those looking to create their own citrus arrangement at home, try this delicious recipe from Edible Arrangements:

Orange Delight
Makes 1 basket

When preparing a fruit basket, it is most important to buy the freshest fruit! With pineapple chunks, fresh strawberries, juicy orange slices, grapes and orange wedges hand dipped in gourmet chocolate.

2 oranges
1 pineapple
1 pint strawberries
1/2 bag red seedless grapes
Chocolate
A basket

  1. Thoroughly wash and dry all fruit. Core the pineapple and cut it into bite size chunks. Cut the stem off the strawberries then cut each strawberry in half. Cut grapes in half and oranges into slices. Peel oranges and cut into slices.
  2. Layer fruit in bowl. Start with pineapple, then oranges, strawberries and grapes. Then repeat until all fruit is in bowl.
  3. Garnish with whole grapes, strawberries—for a variation, try dipping strawberries in chocolate before garnishing.

*Cheat Sheet on purchasing perfect fruit attached.

Edible Arrangements International has 220 operating franchise stores across the U.S. and Canada , with more than 385 franchise stores signed and 169 new stores opening soon. A U.K. store just opened in January 2006. Bouquets from Edible Arrangements can be ordered by telephone, on the company's Website or at one of its stores. Basic arrangements come in several sizes and range in price from $32 to $200. For more information, please visit www.ediblearrangements.com .

***More information and high-resolution digital images are available upon request***

Purchasing Perfect Fruit

Pineapple:
How to Buy: Bright Color, fragrant pineapple aroma. Look for a large plump, heavy fruit, the larger the fruit, the greater proportion of edible flesh. When fully colored, pineapples are golden yellow, orange-yellow, or reddish brown, depending on the variety. The leaves should easily pull out. Always keep pineapples at room temperature unless cut.
Avoid- Pineapples with a dull yellowish-greenish color, dry or brown leaves, and dried appearance—all signs of immaturity.

Grapes
How to Buy; Well colored- plump grapes that are firmly attached to the stem. Once you buy grapes, immediately remove any that fall off into bag as they can cause all grapes in bag to spoil faster. Bunches are more likely to hold together if the stems are predominately green and pliable. Grapes are the most over-sprayed of all the fruits, therefore wash thoroughly. Always look for a faint powdery appearance, indicating blooming.
Avoid; - soft or wrinkled grapes, or bunches of grapes with stems that are brown and brittle; these are effects of freezing or drying. Also avoid grapes with bleached areas around the stem ends (indicating injury or poor quality) and leaking berries (a sign of decay).

Cantaloupe
How to Buy; Most cantaloupe are quite firm when freshly displayed in retail stores. While some may be ripe, most have not yet reached their best eating stage. Hold them for 2 to 4 days at room temperature to allow completion of ripening.
Avoid: Over ripeness is indicated by a pronounced yellow rind color, a softening over the entire find, and soft, watery and insipid flesh. Small braises normally will not hurt the fruit, but large bruised areas should be avoided, since they generally cause soft, water-soaked areas underneath the find. . Honey Dew
How to Buy; a soft velvety texture indicates maturity. Slight Softening at the blossom end, a faint pleasant fruit aroma, and yellowish-white to creamy rind color indicate ripeness.
Avoid: Dead-white or greenish-white color and a hard, smooth feel are signs of immaturity. Small sunken spots do not damage the melon for immediate use, but large decayed spots will.

Strawberries
How to Buy: Choose strawberries that are as red and fully ripe as possible. The fresher they are the more they shine. Strawberries become dull and dark when they are overripe. Look for berries with a full red color and a bright luster, firm flesh, and the cap stem still attached. The berries should be dry and clean, and usually medium to small strawberries have better eating qualities than larger ones. Always store in refrigerator in open paper bag
Avoid: Berries with large uncolored areas or with large seedy areas (poor in flavor and texture), a full shrunken appearance or softness (signs of over ripeness or decay), or those with mold, which can spread rapidly from one berry to another.

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